Baidu, Inc. (BIDU):企業概要、財務及び戦略的SWOT分析

◆英語タイトル:Baidu, Inc. (BIDU) - Financial and Strategic SWOT Analysis Review
◆レポート形式:英語 / PDF
◆産業分野:Technology and Communications
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Baidu, Inc. (BIDU) – Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Baidu, Inc. is a Chinese-language Internet search provider. It offers Chinese-language search engine, and focuses on online marketing operations, consisting of the company’s websites and select online software applications for users to find information and businesses to reach potential customers. The company’s core product is a web search product, which is a bundle of web search, image search, video search, news, web dictionary, hao.123, top searches and search index and open platform. The company sells its products through its direct sales team and third party distributors. Baidu is headquartered in Beijing, China.

The company focuses on expanding its business through acquisitions and entering into new Internet businesses, which leverage their large internet search user base to generate additional revenue streams. In line with this strategy, the company acquired 91 Wireless from NetDragon Websoft Inc. and the online video business of PPStream Inc. to merge with its iQiyi.

Baidu, Inc. Key Recent Developments

Jul 26, 2012: Baidu-I2R Research Centre Officially Opens In Singapore

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company


Table of Contents
Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 – About the Company 6
Baidu, Inc. – Key Facts 6
Baidu, Inc. – Key Employees 7
Baidu, Inc. – Key Employee Biographies 8
Baidu, Inc. – Major Products and Services 9
Baidu, Inc. – History 11
Baidu, Inc. – Company Statement 13
Baidu, Inc. – Locations And Subsidiaries 15
Head Office 15
Other Locations & Subsidiaries 15
Section 2 – Company Analysis 16
Baidu, Inc. – Business Description 16
Baidu, Inc. – Corporate Strategy 18
Baidu, Inc. – SWOT Analysis 19
SWOT Analysis – Overview 19
Baidu, Inc. – Strengths 19
Strength – Comprehensive Products and Services Portfolio 19
Strength – Strong and Diversified Customer Base 19
Baidu, Inc. – Weaknesses 20
Weakness – Limited Liquidity 20
Weakness – Rising Debt Burden 20
Baidu, Inc. – Opportunities 21
Opportunity – Growing China Internet Search Industry 21
Opportunity – Global Economic Outlook 21
Baidu, Inc. – Threats 22
Threat – Highly Competitive Market 22
Threat – Invalid Clicks 22
Threat – Rapid Technological Changes 22
Baidu, Inc. – Key Competitors 23
Section 3 – Company Financial Ratios 24
Financial Ratios – Capital Market Ratios 24
Financial Ratios – Annual Ratios 25
Performance Chart 26
Financial Performance 26
Financial Ratios – Interim Ratios 27
Financial Ratios – Ratio Charts 28
Baidu, Inc., Recent Deals Summary 29
Section 4 – Appendix 30
Methodology 30
Ratio Definitions 30
About GlobalData 34
Contact Us 34
Disclaimer 34

List of Tables
Baidu, Inc., Key Facts 6
Baidu, Inc., Key Employees 7
Baidu, Inc., Key Employee Biographies 8
Baidu, Inc., Major Products and Services 9
Baidu, Inc., History 11
Baidu, Inc., Subsidiaries 15
Baidu, Inc., Key Competitors 23
Baidu, Inc., Ratios based on current share price 24
Baidu, Inc., Annual Ratios 25
Baidu, Inc., Interim Ratios 27
Baidu, Inc., Recent Deals Summary 29
Currency Codes 30
Capital Market Ratios 30
Equity Ratios 31
Profitability Ratios 31
Cost Ratios 32
Liquidity Ratios 32
Leverage Ratios 33
Efficiency Ratios 33

List of Figures
Baidu, Inc., Performance Chart (2009 - 2013) 26
Baidu, Inc., Ratio Charts 28


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